Latest Updates Advancing Wastewater Reuse for Water Security in MENA
Wastewater reuse is transforming water security in the MENA region. Policy, tech, and innovation are driving sustainable reuse.
Latest Updates Middle Eastern brands outpace global brand value
Middle Eastern brands among the world''s top 500 grew at a rate of 23% in 2025, over twice the 11% growth rate of those from outside the Middle
Latest Updates Water reuse: a potential game-changer for water security in the Middle
Water reuse: a potential game-changer for water security in the Middle East and North Africa ReWater MENA focused on one region. But as the most water-stressed region in the world, it
Latest Updates Middle East Water Recycle and Reuse Market Size and Forecasts 2031
In Middle East Water Recycle and Reuse Market, offering valuable insights, key market trends, competitive landscape, and future outlook to support strategic decision.
Latest Updates WATER REUSE IN THE MIDDLE EAST AND NORTH AFRICA: A
PDF | On Nov 1, 2023, Khaled Abu-Zeid published WATER REUSE IN THE MIDDLE EAST AND NORTH AFRICA: A SOURCEBOOK i Water reuse in the Middle East and North Africa A sourcebook
Latest Updates The Psychology of Color | Adapting Your Brand Palette
While Pride month sees rainbow logos globally, LGBTQ+ symbolism is legally and culturally restricted in many Middle Eastern countries. Brands must navigate
Latest Updates The Middle East: Leaders in Water Stress and Water
The Middle East region has faced water scarcity for a number of years. The Gulf Cooperation Council (GCC) countries, along with the rest of the
Latest Updates Branding the Middle East: Communication Strategies and Image
While branding in the Western world and many emerging economies has been meticulously analysed, the book fills an important gap in the research on MENA countries.
Latest Updates Proof Over Promises: The Future of Branding in the Middle East
By: Ahmed Abuelhamd Marketing Researcher The Middle East and North Africa is one of the youngest corners of the planet. Nearly half the population (47%) is aged 0–24, and about one in
Latest Updates BenQ Case Study
Want to create a meaningful brand experience for your business? At Next Wavelength, we use custom branding strategies to help highly-promising
Latest Updates Industrial Water Management & Reuse Solutions
Advanced industrial water management and reuse solutions featuring smart technology, water conservation, and sustainable treatment processes for Middle
Latest Updates A quick guide to trade mark protection in the Middle East
In a recent review of bad faith practices across jurisdictions in the Middle East, we identified many legislative and judicial practice loopholes that
Latest Updates NEW REPORT: The Middle East''s Top 150 Brands
A new report from Brand Finance highlights that diversification and innovation is a central development strategy across sectors for the Middle East''s
Latest Updates Gulfood 2024: The future of food is reduce, reuse,
The high-protein trend taking place in the US and Europe is expected to enter the Middle East. Prolife Snacks, for example, is a start-up business
Latest Updates Aligning Brands with Gen Z in the Middle East: Liquid & Quantum
Gen Z in the Middle East demands brands evolve, favoring meaningful campaigns. Brands that listen and adapt will succeed in the next decade.
Latest Updates Aramco, ADNOC retain status as Middle East''s most valuable brands
Dubai: UAE and Saudi energy companies – Aramco and ADNOC - and telcos – Etisalat by e& and stc - retained their status as the Middle East''s ''most valuable'' and ''strongest'' brands
Latest Updates 5 Regional Brands Doing Their Bit For The Planet
A step in the right direction, fellow Dubai-based brand Kage will be introducing sustainable fabrics into its SS20 collection, dropping into stores in
Latest Updates Branding the Middle East: Communication Strategies
Unraveling Communication Strategies and Image Construction in the Middle East By Steffen Wippel Branding as a pervasive phenomenon and soaring
Latest Updates Branding the Middle East: Communication Strategies
Positioned within the broader global phenomenon of branding, the book significantly contributes to our understanding, especially in the context of
Latest Updates Wastewater Reuse and Environmental Sustainability in the Middle East
Utilities Middle East sat down with Ilias Abdo, Hydropower CEO, to talk about water reuse and its importance in the Middle East. Wastewater reuse, the recycling and reusing water from sewer
Latest Updates Young Middle East Consumers Push Brands to Prove Sustainability
Explores how Gen Z and Millennials in the Middle East are pushing brands to prove sustainability through verified ESG data, certifications, and transparent reporting.
Latest Updates Challenges to wastewater reuse in the Middle East and North Africa
Abstract Faced with increasing water scarcity, policy makers in the Middle East and North Africa (MENA) are increasingly interested in tapping non-conventional water resources, such as
Latest Updates Middle East Best Brands 2026 — Brand Power Index Rankings | WCRC
WCRC''s comprehensive ranking of Middle East brands across industries and countries. Brand equity analytics, trust scores, and consumer sentiment powered by the Brand Power Index.
Latest Updates NEW REPORT: The Middle East''s Top 150 Brands Revealed
Aramco maintains its status as the Middle East''s most valuable brand, despite an 8% drop in brand value to USD41.6 billion, according to a new report from Brand Finance, the world''s
Latest Updates Sustainable Reuse of Heritage in the Middle East Constrained
The aim is to define a persistent approach in the heritage restoration and reuse, capable of enhancing the Middle East culture, by respecting sustainability and constrained environmental